4 key digital research tools

Business Of Fashion

BoF supplies you with curated professional advice from around the web, a selection of new jobs and updates on the latest fashion companies to join the BoF Careers platform. The website keeps you informed about the fashion industry globally.

https://www.businessoffashion.com

Vogue


Vogue covers many topics including fashion, beauty, culture, living, and runway. It also includes all the top fashion stories from around the world. Personally, I am subscribed to Vogue and read it daily, I love the layout and easy navigation of the website. 

https://www.vogue.co.uk

Mintel

Since beginning my studies at Ravensbourne university Mintel has been my best friend. If I need to use any statistics to back up my research, Mintel is the go-to place. It also has a variety of beauty reports which helped me out a lot with my previous assignment.

http://www.mintel.com

WGSN

WGSN is an online trend library. WGSN “combines high—end technology with human ingenuity to meet the unique needs of the global creative industry”. I usually use WGSN weekly to inform myself of upcoming trends and gain knowledgeable insight into the industry.

https://www.wgsn.com/en/

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