How Fashion Promotion builds a ​brand’s public face and makes​ them relevant to the current and future consumer

The Body Shop

The Body Shop is known for its strong brand ethos to not test on animals. The brand was the first global beauty brand to fight against animal testing in cosmetics and was the first company to be certified with the Leaping Bunny logo in 1997. The Body Shop is now owned by Aesop. Aesop is a cruelty-free company listed by PETA and has never tested products or ingredients on animals since its inception in 1987. The brand was previously owned by L’oreal but due to controversy within the companies ethics it got bought.

Sources:

https://www.crueltyfreekitty.com/news/the-body-shop-natura-cruelty-free/