How Fashion Promotion builds a ​brand’s public face and makes​ them relevant to the current and future consumer

The Body Shop http://healthandbeautyblog.5pm.co.uk/2017/06/the-body-shop-forever-against-animal-testing/ The Body Shop is known for its strong brand ethos to not test on animals. The brand was the first global beauty brand to fight against animal testing in cosmetics and was the first company to be certified with the Leaping Bunny logo in 1997. The Body Shop is now owned by … Continue reading How Fashion Promotion builds a ​brand’s public face and makes​ them relevant to the current and future consumer

4 key digital research tools

Business Of Fashion BoF supplies you with curated professional advice from around the web, a selection of new jobs and updates on the latest fashion companies to join the BoF Careers platform. The website keeps you informed about the fashion industry globally. https://www.businessoffashion.com Vogue Vogue covers many topics including fashion, beauty, culture, living, and runway. It also includes all … Continue reading 4 key digital research tools

Intellectual​ property rights​

https://www.independent.co.uk/topic/zara

Biggest designer rip-off Zara is the main brand of the Inditex group known for trendy affordable fashion, the world's largest apparel retailer, however, the brand has been ripping off brands high and low. Adidas Yeezy Boost 750 Zara's similarly designed shoes As you can see above Zara has taken a huge inspiration from Kanye West's … Continue reading Intellectual​ property rights​